{"id":2919,"date":"2023-09-19T12:14:58","date_gmt":"2023-09-19T10:14:58","guid":{"rendered":"https:\/\/changency.amsterdam\/aanpak\/"},"modified":"2025-07-17T12:19:54","modified_gmt":"2025-07-17T10:19:54","slug":"approach","status":"publish","type":"page","link":"https:\/\/changency.amsterdam\/en\/approach\/","title":{"rendered":"Approach"},"content":{"rendered":"
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How we drive change<\/strong><\/h2>\n\n\n\n

CHANGENCY\u2019s services focus on involving artists and designers in addressing societal challenges. From stories that inspire change and co-creation workshops to the development of materials, products, services, and spaces that are good for people and the planet.<\/p>\n\n<\/div>\n<\/div>\n\n

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Approach<\/h3>\n\n\n
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Change the narrative<\/span><\/h2>\n\n\n\n

Inspire action<\/strong>

Creating stories and campaigns that question the existing norms, offer hopeful futures perspectives and ignite action.<\/p>\n\n\n\n<\/path><\/svg><\/span>View projects<\/span><\/a>\n\n<\/div><\/div>\n\n

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Change the process<\/span><\/h2>\n\n\n\n

Make everyone part of the solution<\/strong>

Stimulating the imagination of everyone involved in change processes by embedding artists and designers in action research.<\/p>\n\n\n\n<\/path><\/svg><\/span>View projects<\/span><\/a>\n\n<\/div><\/div>\n\n

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Change the product<\/span><\/h2>\n\n\n\n

Design attractive alternatives<\/strong>

Deploying creative makers as catalysts for the development of products, services, and spaces that are beneficial for both people and the environment.<\/p>\n\n\n\n<\/path><\/svg><\/span>View projects<\/span><\/a>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Change the numbers<\/span><\/h2>\n\n<\/div>\n<\/div><\/div>\n\n
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Make societal values count<\/strong>

Measuring and evaluating the impact of projects based on the social and ecological benefits they bring about.<\/p>\n\n\n\n<\/path><\/svg><\/span>View projects<\/span><\/a>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Integral approach<\/h2>\n\n<\/div><\/div>\n\n
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We see the four above mentioned approaches as interlocking components of a cohesive, cyclical whole. In practice, we often go through the entire design cycle with our partners.<\/p>\n\n<\/div><\/div>\n<\/div>\n\n

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\"\"<\/figure>\n\n\n\n
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  1. Change begins with a new perspective, a new story. What guiding vision or firm conviction fuels your desire to instigate change? How do the words and images you choose inspire others?<\/li>\n\n\n\n
  2. What process do you design to develop your story or intervention? And how do you ensure that everyone involved is motivated to contribute to the solution?<\/li>\n\n\n\n
  3. How do you arrive at an appealing alternative? What are the conditions for designing a product, service, or spatial solution that stand out, yet enjoys the support of its users?<\/li>\n\n\n\n
  4. How do you measure the social and ecological value <\/strong>of your intervention? What societal cost-benefit considerations underlie the project?<\/li>\n\n\n\n
  5. And to complete the circle: How does the result contribute to the story you want to tell?<\/li>\n<\/ol>\n\n<\/div>\n\n\n


    <\/p>\n\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

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